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Published on February 10th, 2012 | by Chris Blundell


Making $1,000,000 in 24 hours…

So, hear us out… within 24 hours, 2 guys managed to raise $1,000,000 (update: $1.4M) to produce a videogame in a genre that no modern publisher would touch with a bargepole.



Lets break it down.


The 2 guys: Tim Schafer and Ron Gilbert. These two guys created the genre with classics such as Monkey Island, Maniac Mansion, Day Of The Tentacle, Sam and Max Hit The Road and Grim Fandango. These guys aren’t at the forefront of modern videogames like Halo and Skyrim, but they’re engrained in the conciousness of the veteran gamer.


The Genre: Point ‘n’ click adventure game. These games were at their peak in the mid-to-late 90’s, however publishers think that the genre is dead, so they simply won’t put any money towards them. the low production budgets of mobile apps have meant that developers such as Telltale have managed to have a stab at reigniting the genre, but so far, to mixed results.


Raising $1,000,000 in 24 hours: This is serious money in a serious amount of time. They were looking to raise $400,000 in 35 days, but they managed to break pretty much every Kickstarter record going. It’s still small compared to modern videogame budgets, but it’s still a game-changing event.
The fact that they’ve got the backing of so many people for a project that publishers claim wouldn’t sell… means that they’ve changed the industry.


What it means: The pair are a bit of a dream team when it comes to games, they’ve made some classics which still hold strong in many peoples hearts and I think that’s what counts, it’s the fans making the decision of what they want, not a bunch of focus groups and number crunchers. Don’t get me wrong, big budgets and big studios can lead to amazing games. It’s an uncertain market and publishers should make sensible decisions on what they fund. However, indies in various industries are managing to skip the old route and come up with risky/original/niche projects and succeed.


There’s a place for big budget licenses that take years to develop, however, more and more indies are showing that there’s still a place for the crazy dreamers who shake things up.


For that, thank you, Ron and Tim.


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About the Author

Chris Blundell AKA superpixelchris is a guy that makes things. At the moment it's a pixel comedy movie called The Hit Squad, but he also makes music and other nonsense.

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